Online presence is a must for most of us whether because of work, utility or pleasure and web service providers make it easy to sign-up for their services. We all have many (too many?) accounts opened across the web because sure enough, it’s nice to stay in touch with people on Facebook, to shop online at Amazon, or to get the latest news in the mail.
But quitting, if for any reason you want to, is made much harder by Internet companies. It seems that some want to hang on to you at any price and make the process of leaving them as hard and frustrating as possible. This conscious arrangement is called “dark pattern”, which may include, for instance, the delete account button to be hidden in an unrecoverable corner of the service’s website, or having to have a lengthy phone call with a customer service adviser.